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Ellinor Sirén

Ellinor Sirén is the woman behind the popular Swedish eco-cleaning account Ekotipset on Instagram and Facebook. With a neverending stream of smart and environmentally-friendly tips, she is a great source of inspiration to her half a million plus followers.

Annika Sjöö

Annika Sjöö is a professional dancer. Besides dancing, Annika is also a PE and health teacher, group training instructor and nutritionist. She trains instructors, holds lectures, is a fitness expert for the magazine Wellness and runs the popular diet and fitness blog Shape Up.

Frida Skattberg

FRIDA SKATTBERG started baking in her teens, and today runs one of Sweden’s biggest baking blogs – Fridas bakblogg (‘Frida’s baking blog’).

Tomas Södergren

Tomas Södergren was born in Stockholm, and was educated at a photography school followed by studies at the Swedish University of Arts, Craft and Design.Tomas has worked as a freelance photograpper for many years, doing work for magazines and companies including longer stories, portraits, as well as…

Hedvig Söderlund

Hedvig Söderlund is a professor of psychology who has been active at Uppsala University. For almost 20 years, Hedvig has devoted her time to researching human memory and how it is organised in the brain, and has published many scientific articles on the subject. Hedvig has investigated how memory is…

Bo Söderström

BO SÖDERSTRÖM is a docent in biology and works as editor in chief of the Royal Swedish Academy of Sciences. He was born in 1967 and has been fascinated with animals from a young age, and he currently has three cats; two burmese and one crossbreed. He has previously written the book ‘Swedish butterfl…

Lena Söderström

LENA SÖDERSTRÖM inherited her interest in food from her Russian paternal grandmother who could cook the old-school Russian way and inspired Lena to become an enthusiastic ambassador for good food, both traditional and modern, Swedish, Russian and more exotic.