Best-selling cookery book writer Ulrika Davidsson is one of Sweden’s most popular diet and health experts. Her 21 books containing healthy recipes have sold over a million copies and been translated into 12 languages.

SARA AASUM HULTBERG became Swedish Pastry Chef of the Year in 2014 and in 2015 she started working at Nordiska Kompaniet (NK).

Ever since her grandmother first taught her to knit when she was six years old, Maja Karlsson’s fascination with the possibilities of knitting has increased. Over time, Maja started to work more with knit designs, which is now her main work. She has a pedagogical education and has worked for many years at a conservatory as a lecturer in musical theory and singing. But as the knitting work picked up, she has slowly but steadily built up her own business, working with pattern designs, writing, photography, blogging, an online store and as a course leader.