Spotify Untold

Swedish title: Spotify inifrån

Category: General Non-Fiction / Narrative & General Non-Fiction

Pub date: 03-05-2019

Spotify UntoldHow a Small Swedish Start-up Changed Music Forever

Jonas Leijonhufvud, Sven Carlsson

The previously untold story of the world’s largest
music streaming platform, soon to be a Netflix Original series!

As a child, Daniel Ek dreamt of becoming bigger than Bill Gates. Fastforward to 2016, Barack Obama, Pharrell Williams and Wikipedia founder Jimmy Wales have travelled to Stockholm to hear him speak about Sweden’s biggest success stories, Minecraft, Tidal, Soundcloud and, of course, Spotify, at ‘Brilliant Minds’, the star-studded symposium he has himself founded.

In the years leading up to this moment, Spotify has been catapulted from a small start-up in the suburbs of Stockholm to revolutionizing the music industry. SPOTIFY UNTOLD is the page-turning story of Spotify’s rocky road to the top: from the challenge of persuading notoriously hardline record labels to sign up, to Steve Jobs’ personal war on Spotify’s US launch, and widely publicized conflicts with the likes of Taylor Swift and Bob Dylan.

In the vein of Mike Isaac’s Super Pumped: The Battle for Uber and Adam Lashinsky’s Inside Apple, investigative tech journalists Sven Carlsson and Jonas Leijonhufvud deliver a behind-the-scenes exposé of how self-made prodigy Daniel Ek and his financial partner Martin Lorentzon would bet everything on the power of an idea, creating Sweden’s hottest start-up that would become the thorn in Apple’s side. Drawing on over seventy interviews, along with previously untapped sources, this is a David vs Goliath story about how strong convictions, unrelenting willpower, and big dreams can help small players take on the titans of tech.

‘It reads like a movie script. This book perfectly captures the story of how tech changed music—and of the people who made it happen.’
Daniel Goldberg, co-author of Minecraft: The Unlikely Tale of Markus ‘Notch’ Persson and the Game that Changed Everything

Rights sold

Chinese (compl): Heliopolis
Czech: Jan Melvin
Dutch: Kosmos
Finnish: Johnny Kniga
Japanese: Diamond Inc
Korean: Business Books
Polish: Poradnkia K
Spanish: Penguin Random House Mexico
Russian: Alpina

Elisabet Brännström

Head of Agency & Literary Agent

elisabet.brannstrom@bonnierrights.se

+46 8 696 89 10

Full profile