Spotify UntoldHow a Small Swedish Start-up Changed Music ForeverJonas Leijonhufvud, Sven Carlsson
The previously untold story about the world’s largest music streaming platform
On a hot summer’s eve in 2011, Daniel Ek, the whiz kid CEO of Spotify, is lavishly celebrating the hard-earned US launch of his company in San Francisco, after more than a year of delays. Only fifteen minutes away lies the modest brick house that belongs to Steve Jobs, who has worked hard to stop this moment from ever happening.
Only six months earlier, the tech war between the Apple iPhone and Android is raging, and Steve Jobs sees downloaded music, kept within his software, as the key in his ‘holy war’ against Google. But now, the battle lines have been redrawn. A new challenger, with humble origins as a Swedish start-up, has successfully launched in the US, using a different tactic. Spotify had catapulted to the top of the music streaming world, using the threat of piracy and illegal downloading to get the notoriously hard-lined music labels to sign with them. But if Daniel Ek thought that the fight was won that summer’s night, he would soon come to learn that one won battle doesn’t win a war.
In the vein of Mike Isaac’s Super Pumped: The Battle for Uber and Adam Lashinsky’s Inside Apple, investigative tech journalists Sven Carlsson and Jonas Leijonhufvud deliver a behind the scenes exposé of how the prodigy university drop-out Daniel Ek and his financial partner Martin Lorentzon would bet everything on the power of an idea, creating Sweden’s hottest start-up. Based on hundreds of interviews, along with previously untapped sources, SPOTIFY UNTOLD is a David vs Goliath story about how hard convictions, unrelenting will and big dreams can help small players take on tech titans.
Chinese (compl): Heliopolis
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